Discovery and content baseline
Record relevant customer questions and review your existing pages. Identify where business facts, service explanations or supporting evidence are missing or unclear.
AI SEO ServicesOptimise for AI-powered search
Practical search optimisation for AI-assisted discovery. DonutLabs reviews how clearly your website explains your business, supports its claims and makes useful information accessible to search systems. Based in Melbourne, we work with businesses across Australia.
For businesses preparing their content for changing search habits
AI SEO builds on a useful, accessible website. We examine the questions your customers ask, how your pages answer them and whether your business details are consistent. The work focuses on content and technical improvements you can control, with careful monitoring of what appears in search experiences.
What’s included
We agree the priorities, deliverables and responsibilities before work begins. Your scope can include:
Clear answers and credible sources
Organise content around real questions, clear headings and specific answers. Make authorship, first-hand experience and source material visible where relevant and available.
Technical accessibility
Review crawl access, indexing signals, internal links and structured data that accurately reflects the visible page. Prioritise barriers that prevent useful content being discovered.
Visibility checks and reporting
Track agreed searches or prompts with the date and context recorded. Treat observations as a sample, not a complete measure of how every AI system represents your business.
Answer the questions behind the search.
We turn real customer questions into useful service content and guides. Clear explanations of your process, options and next steps draw on your business knowledge and give visitors a reason to enquire.
- Map customer questions to service pages and useful guides
- Clarify process, suitability, exclusions and next steps
- Connect answers to the people and work behind your business
Build a clearer picture of your business.
We review your services, team information and supporting work together to identify gaps and inconsistencies. The resulting plan sets content priorities, review responsibilities and technical checks, with business facts approved before publication.
- Review service information, team profiles and supporting work
- Assign content owners and sensible review dates
- Record representative search questions and follow-up actions
A clear starting point
Bring what you have. We’ll identify the access, content and decisions needed to move forward.
Useful to have ready
Your website, key services, customer questions, approved business facts and any original research, examples or expertise you can share.
- Review and agreeDiscuss your goals and current setup. Agree the scope, measures, access and costs before making changes.
- Build and checkPrepare the agreed improvements, check the setup and review business facts and messaging with you.
- Measure and refineReview the available evidence, explain any limitations and decide the next priorities together.
AI SEO questions
Can you guarantee a mention in ChatGPT or AI search?
No. These systems choose their own sources and responses. We improve the website's clarity and accessibility and document what we can observe.
Does AI SEO replace regular SEO?
No. It complements technical SEO, useful content and a clear site structure. We recommend a connected plan rather than treating AI visibility as a separate shortcut.
Will you generate lots of pages with AI?
Volume is not the goal. Any new content should answer a real customer need, reflect your business accurately and go through review before publication.
How much does it cost?
Pricing depends on the work, current setup and support required. We provide a proposal with agreed deliverables and relevant third-party costs before starting.
How is AI SEO different from generating articles with AI?
This service focuses on how clearly your business is represented and how useful your website is to people researching it. Writing tools may support production, but the work starts with your services, customer questions and accurate source information.
What do we receive after the initial review?
An agreed set of priority pages, content gaps and technical tasks, with responsibilities and a recommended order of work. Content writing, development and ongoing monitoring are scoped around those findings.
Related services
Explore the other parts of your search plan.
Let’s plan your next step.
Tell us about your business and what you want AI SEO to help with. We’ll work through the scope and a practical starting point.
Open the enquiry form