Opportunity and account review
Look at your audience, current search campaigns and business priorities. Decide what to test and what information will help you judge whether to continue.
Bing Ads ManagementMicrosoft Advertising for your business
Bing Ads management through Microsoft Advertising. DonutLabs helps you assess the opportunity, build relevant search campaigns and track useful customer actions with a budget and scope agreed before launch. Based in Melbourne, we work with businesses across Australia.
For businesses ready to test another search channel
A second advertising channel should earn its place in your marketing plan. We start with the searches, locations and services relevant to your business, then agree a focused test. Existing Google Ads activity can inform the plan, but Microsoft campaigns still need their own review and measurement.
What’s included
We agree the priorities, deliverables and responsibilities before work begins. Your scope can include:
Campaign setup and adaptation
Create campaigns or review an agreed import from Google Ads. Check keywords, ads, targeting, budgets and destination pages before campaigns go live.
Conversion measurement
Agree meaningful customer actions and review the Microsoft Advertising tracking setup. Identify consent and website dependencies before implementing changes.
Search-term and budget reviews
Review query relevance, spend and recorded outcomes. Refine exclusions and campaign settings, and explain performance in the context of the agreed test.
Build a focused test for another search channel.
We choose a focused range of services or products for your Microsoft Advertising test. The plan connects relevant searches with suitable pages and defines the audience, budget and useful outcomes before launch.
- Select a focused service or product range for the test
- Review keyword groups, locations and destination pages
- Agree the budget, review period and campaign responsibilities
Review what people actually searched for.
We review the queries that trigger your ads to distinguish potential customers from unrelated searches. Those findings guide exclusions, landing-page changes and account improvements, alongside recorded outcomes and your feedback.
- Review query relevance and refine exclusions
- Check that ads lead to the right product or service page
- Use available conversion data and customer feedback together
A clear starting point
Bring what you have. We’ll identify the access, content and decisions needed to move forward.
Useful to have ready
Your website, target services and locations, access to any existing Microsoft Advertising account, current search campaign information, and a test budget.
- Review and agreeDiscuss your goals and current setup. Agree the scope, measures, access and costs before making changes.
- Build and checkPrepare the agreed improvements, check the setup and review business facts and messaging with you.
- Measure and refineReview the available evidence, explain any limitations and decide the next priorities together.
Bing Ads questions
Are Bing Ads and Microsoft Advertising the same?
Bing Ads is the familiar service name; Microsoft Advertising is the platform used to manage these campaigns. We use the platform to plan and manage advertising that can appear on Bing and eligible partner placements.
Can you reuse my Google Ads campaigns?
An import can be a starting point where suitable. We still check the imported settings, ads, budgets, tracking and destinations before enabling campaigns.
Will Bing Ads cost less than Google Ads?
There is no fixed cost advantage for every business. Auction costs and results vary. We evaluate actual spend and useful outcomes rather than assume one platform will be cheaper.
How much does it cost?
Pricing depends on the work, current setup and support required. We provide a proposal with agreed deliverables and relevant third-party costs before starting.
Can we use our existing search campaign as a starting point?
Yes. Existing campaigns can inform keyword groups, messaging and exclusions. The proposed setup still needs its own checks, budget and destination review before it is launched.
Does this replace Google Ads?
It can be an additional channel or a separately scoped test. We discuss how it fits your wider plan and how you will decide whether the ongoing activity is worthwhile.
Related services
Explore the other parts of your paid advertising plan.
Let’s plan your next step.
Tell us about your business and what you want Bing Ads to help with. We’ll work through the scope and a practical starting point.
Open the enquiry form