Collection and keyword planning
Map customer searches to collections and product types. Prioritise pages based on relevance to your range, business priorities and available search evidence.
Ecommerce SEO ServicesHelp shoppers find the right products.
SEO for online stores, from collection pages to product detail. DonutLabs helps organise your catalogue, improve useful content and resolve technical issues that affect how shoppers discover your store. Based in Melbourne, we work with businesses across Australia.
For stores whose catalogue needs a clearer search strategy
An online store can have hundreds of pages without a clear route from search to purchase. We identify the categories and products that deserve attention, then work through content, internal links and technical priorities. The plan accounts for stock changes, product variants and the platform your store runs on.
What’s included
We agree the priorities, deliverables and responsibilities before work begins. Your scope can include:
Product and collection content
Improve titles, descriptions and useful buying information. Help customers compare products and understand specifications, delivery considerations and product use.
Technical store reviews
Check indexing, duplicated URLs, canonical signals, filters, redirects and structured data. Agree the fixes that can be made within your platform and theme.
Organic performance reporting
Review search visibility, landing-page traffic and recorded purchases where reliable tracking is available. Separate observed changes from assumptions about what caused them.
Give every collection a clear purpose.
We match important collections to the way shoppers search and compare products. Useful buying information, clear navigation and relevant guides help each collection lead customers towards a suitable choice.
- Prioritise commercially important collections and product groups
- Explain materials, sizing and buying considerations clearly
- Connect collection pages, product pages and relevant guides
Make product information worth choosing.
We identify the product information shoppers need, from dimensions and materials to ordering details. Content and technical priorities also cover variants, filters and unavailable products, with a plan your team can maintain.
- Improve product titles, specifications and useful descriptions
- Review variant URLs, internal links and product information
- Plan how seasonal and unavailable products will be maintained
A clear starting point
Bring what you have. We’ll identify the access, content and decisions needed to move forward.
Useful to have ready
Your store URL, platform, priority product categories, seasonal plans and access to Search Console and analytics where available.
- Review and agreeDiscuss your goals and current setup. Agree the scope, measures, access and costs before making changes.
- Build and checkPrepare the agreed improvements, check the setup and review business facts and messaging with you.
- Measure and refineReview the available evidence, explain any limitations and decide the next priorities together.
Ecommerce SEO questions
Do you work with Shopify and WooCommerce?
Yes. We can scope SEO work for Shopify and WordPress/WooCommerce stores. Technical changes depend on the theme, apps and access available.
Is this the same as Shopping ads?
No. Ecommerce SEO works on organic discovery and the website itself. Paid product advertising belongs in an advertising campaign scope.
Can you improve every product at once?
We usually prioritise collections and product groups first. This creates a manageable plan, with responsibilities agreed for content, development and ongoing catalogue changes.
How much does it cost?
Pricing depends on the work, current setup and support required. We provide a proposal with agreed deliverables and relevant third-party costs before starting.
Where do we start with a large catalogue?
We choose a manageable group of collections and products based on your business priorities, demand and current page quality. The first group establishes a repeatable structure before wider catalogue work.
Can you support a store redesign or migration?
Yes. SEO requirements can be included in a separately scoped redesign or migration, covering important URLs, content, redirects and checks after launch. Involving us before the structure changes gives more room to plan.
Related services
Explore the other parts of your search plan.
Let’s plan your next step.
Tell us about your business and what you want Ecommerce SEO to help with. We’ll work through the scope and a practical starting point.
Open the enquiry form