Measurement and access review
Review available Search Console, analytics and conversion data. Identify missing access, inconsistent events and gaps that affect confidence in reporting.
SEO Analytics & Reporting ServicesKnow what is changing. Decide what is next.
SEO reporting that connects search visibility with useful website activity. DonutLabs helps review your measurement setup, organise the data and turn regular reporting into a clear list of priorities. Based in Melbourne, we work with businesses across Australia.
For teams with data but too little clarity
Rankings, clicks and enquiries tell different parts of the story. We help define the questions your reporting should answer and identify which data can support them. Reports explain the period being compared, tracking limitations and the changes made, so decisions have context.
What’s included
We agree the priorities, deliverables and responsibilities before work begins. Your scope can include:
Search and landing-page analysis
Look at queries, pages, impressions, clicks and available engagement data. Separate branded and non-branded searches where the data supports it.
Enquiry and revenue context
Connect organic traffic with recorded customer actions where tracking allows. Document attribution limits and use sales or enquiry feedback to add business context.
Reports and next steps
Agree a reporting format and cadence. Summarise meaningful changes, open questions and prioritised actions rather than deliver charts without an explanation.
See which pages deserve attention.
We organise search and website data around the pages and customer actions that matter to your business. Each report connects the measured period and website changes with practical questions and next steps.
- Group pages around meaningful services or product categories
- Review search activity alongside relevant website actions
- Record changes, questions and the next agreed priorities
Check the measurement before trusting the totals.
We define what each recorded action means and check for missing, duplicated or inconsistent events. Enquiry-quality feedback adds context, so a phone-link click or form submission is not automatically treated as a sale.
- Define the enquiries and purchases you want to measure
- Test key journeys and investigate missing or duplicate events
- Document event names, ownership and follow-up checks
A clear starting point
Bring what you have. We’ll identify the access, content and decisions needed to move forward.
Useful to have ready
The questions you want reporting to answer, existing reports, Search Console and analytics access, and how your team records enquiries or sales.
- Review and agreeDiscuss your goals and current setup. Agree the scope, measures, access and costs before making changes.
- Build and checkPrepare the agreed improvements, check the setup and review business facts and messaging with you.
- Measure and refineReview the available evidence, explain any limitations and decide the next priorities together.
SEO Analytics & Reporting questions
Can you report without managing our SEO?
Yes. A reporting or measurement project can be scoped independently, with responsibilities for implementing recommendations made clear.
Can you recover data that was never tracked?
No. We can analyse available historical records and improve future measurement, but missing tracking cannot be recreated as if it had been collected.
Will every enquiry be attributed to SEO?
Not always. Consent choices, device changes, offline contact and platform limitations can leave gaps. Reports should explain those limits rather than imply perfect attribution.
How much does it cost?
Pricing depends on the work, current setup and support required. We provide a proposal with agreed deliverables and relevant third-party costs before starting.
Can you work with our existing reports?
Yes. We can review the current dashboards, definitions and data connections before recommending changes. A clearer reporting structure may be more useful than adding another tool.
Will the report tell us exactly why traffic changed?
It can identify patterns and areas to investigate. Changes may have several contributing factors, so we review the timing, website activity and available evidence before recommending an action.
Related services
Explore the other parts of your search plan.
Let’s plan your next step.
Tell us about your business and what you want SEO Analytics & Reporting to help with. We’ll work through the scope and a practical starting point.
Open the enquiry form