The 5 Common Questions Website Visitors Ask
When someone lands on your website, you have just a few seconds to grab their attention and convince them to stick around. The best way to do that? Answer the questions they’re already asking themselves—clearly and quickly.
If your goal is to turn visitors into customers, you need to nail the answers to these five questions right from the start:
1. Who Are You?
Visitors want to know who they’re dealing with. They should be able to tell, at a glance, what kind of business you are and whether they’re in the right place.
Make sure your homepage includes:
- A clear headline that explains what you do
- A short intro or “About Us” summary
- Trust-building elements like team photos, a short video, or logos
Tip: Avoid vague or overly “corporate” slogans like “Empowering Transformation Through Digital Innovation.” Instead, say something like: “We’re a web design and marketing agency helping businesses grow online.”
2. What Do You Do?
Once they know who you are, visitors want to understand what you offer—fast.
Be upfront and specific:
- Highlight your services or products clearly
- Use photos or visuals to showcase what you offer
- Mention the industries you work with or the problems you solve
Example: “We design responsive websites, manage paid ads, and help businesses rank on Google.”
3. How Can You Help Me?
This is where you shift from talking about what you do to explaining how it benefits your customer.
Focus on:
- The value you deliver or the problems you solve
- What makes you different from the competition (your USP)
- Testimonials, case studies, or real-world results
Better messaging sounds like: “We help streamline your digital presence and cut costs with custom websites designed to grow your business.”
4. Can I Trust You?
Trust is everything. Visitors won’t convert if they don’t feel confident in you—especially if they’ve never heard of your brand before.
Here’s how to build trust on your website:
- Display customer reviews, testimonials, and recognisable client logos
- Share success stories or before-and-after examples
- Make sure your site looks professional, is mobile-friendly, typo-free, and secure (https)
- Show the people behind the brand with names, team photos, and a real story
Bonus trust-builder: If you can, be transparent with pricing and explain your process clearly.
5. How Do I Get in Touch?
If someone is interested, don’t make them dig for your contact info.
Make it easy to connect:
- Add a clear call to action (CTA) on every page (e.g., Book a Call, Get a Quote)
- Create a dedicated contact page with phone number, email, and address
- Include a simple contact form
- Consider live chat or a chatbot—especially for service-based businesses
Use well-placed CTAs or sticky buttons to keep the contact option front and centre.
Final Thoughts
If your website answers these five questions quickly and clearly, you’ll build trust, improve engagement, and increase conversions.
Remember—your site has one main job: help people understand you and take action. Nail that, and you’re already ahead of most.
Need help crafting your message or improving your website?
Book a call—we’ll help you clarify your content and turn visitors into loyal customers.
